Visual Merchandising & Collections
Collection Development · Color Direction · Product Presentation
Cohesive product collections and branded presentations developed across apparel, accessories, partyware and lifestyle goods. The work brings together customer insight, trend research, assortment planning, color direction and visual storytelling to create collections that feel connected across e-commerce, wholesale and campaign imagery.
Pink Lily
Apparel Collection Design
Seasonal apparel collections developed as cohesive assortments of original shirt graphics. Each collection was built around a shared concept, customer, color palette and visual language, balancing enough variety for individual designs to stand alone while ensuring the full assortment felt connected. Projects progressed from trend research and moodboarding through final production-ready artwork.
Product photography courtesy of Pink Lily. Apparel graphics designed by Isabel Beeson.
ROLE
Freelance Apparel Graphic Designer
FOCUS
Collection Development · Trend Research · Color Direction · Apparel Graphics
Bonjour Fête
Party Collection + Product Design
Coordinated party collections designed as complete visual environments rather than individual products. Each collection extended a unified theme, color palette and pattern system across tableware, stationery, packaging, gift wrap, digital invitations and supporting details, with careful consideration for how the pieces would be grouped, layered and styled as a finished tablescape.
Product photography courtesy of Bonjour Fête. Product and surface design contributions by Isabel Beeson are described above.
ROLE
Surface and Product Graphic Designer
FOCUS
Collection Development · Tablescape Design ·
Product Coordination · Color and Pattern
Inked Brands
Consumer Product Collection Development
Multi-product collections developed across stationery, gifting, apparel, packaging and lifestyle categories for a portfolio of consumer brands. Each assortment used coordinated color, pattern, illustration and packaging to create a consistent product story from initial concept through sampling, production and retail presentation. Select products were carried by Target and other national retailers.
Product photography courtesy of Inked Brands and the respective featured brands. Design contributions by Isabel Beeson are described above.
ROLE
Senior Product Designer and Graphic Artist
FOCUS
Color Stories · Product Assortments · Packaging ·
Retail-Ready Design
Tower Hill Trading Co.
Seasonal Apparel Collection and Brand Presentation
A coordinated apparel and accessories collection developed for a modern Cape Cod lifestyle customer. The assortment was built around a focused seasonal palette, signature statement pieces and supporting styles designed to merchandise cohesively across e-commerce, wholesale and campaign imagery.
ROLE
Founder and Creative Director
FOCUS
Collection Development · Assortment Planning ·
Product Styling · E-commerce Merchandising
