Social Media
Content Strategy · Art Direction · Campaigns
Branded social content developed for publishing, apparel and lifestyle audiences. The work combines visual storytelling, campaign planning and adaptable content systems to create cohesive, recognizable brand experiences across social platforms.
StoryBuilders
Independent Publishing · Social Media Design
Ongoing social media design for independent publisher StoryBuilders, translating books, authors and publishing initiatives into a cohesive visual presence. The work includes promotional campaigns, branded graphics, reusable content formats and launch-focused storytelling designed to remain consistent with the publisher’s identity while giving each title its own visual personality.
Product photography courtesy of Pink Lily. Apparel graphics designed by Isabel Beeson.
ROLE
Graphic Designer
SCOPE
Content Systems · Campaign Graphics · Book Promotion · Branded Templates
Tower Hill Trading Co.
Apparel & Lifestyle · Founder-Led Brand
Developed the social presence for Tower Hill Trading Co., a Cape Cod–inspired apparel and lifestyle brand, from initial brand direction through ongoing campaigns and product launches. The content system combines editorial product imagery, collection storytelling, short-form video and community-focused posts to maintain a recognizable visual identity across seasons while supporting both direct-to-consumer and wholesale growth.
ROLE
Founder & Creative Director
SCOPE
Social Strategy · Art Direction · Product Launches · Campaign Content · Short-Form Video
