Surface & Product Design
Consumer Products · Collections · Packaging
Consumer-product collections developed from initial concept and moodboarding through illustration, packaging, production artwork and final approval. The work spans stationery, gifting, games, classroom products and lifestyle goods, with an emphasis on cohesive color, pattern and storytelling across every item in an assortment.
Inked Brands
Multi-Brand Consumer Product Design
Consumer and lifestyle products developed for a portfolio of brands including 1canoe2, Paper Farm Press, Studio Calico, Pippi Post, Callie Danielle and Heidi Swapp. The work spanned stationery, gifting, apparel, games, puzzles, packaging and digital applications, with each product designed to reflect the individual brand and its customer.
Projects were guided through the full development process—from trend research and early concepts through illustration, surface pattern, production artwork, packaging, sampling and final approval. Select products were carried by Target and other national retailers.
Product photography courtesy of Inked Brands and the respective featured brands. Design contributions by Isabel Beeson are described above.
ROLE
Senior Product Designer and Graphic Artist
FOCUS
Product Development · Collection Design · Surface Pattern · Packaging · Production
Bonjour Fête
Partyware, Gifting and Licensed Collection
Original and licensed collections developed across partyware, paper goods and gifting. Each collection extended a central theme through coordinated color, illustration and pattern across tableware, stationery, packaging, gift wrap, digital invitations and supporting branded applications.
Products were developed from initial moodboards and collection concepts through final artwork, dielines, print files and production specifications, with consideration for both individual product function and the presentation of the complete assortment.
Product photography courtesy of Bonjour Fête. Product and surface design contributions by Isabel Beeson are described above.
ROLE
Surface and Product Graphic Designer
FOCUS
Collection Development · Product Design · Licensed Artwork · Dielines · Print Production
