Apparel
Graphics · Collections · Print and Embroidery
Original apparel graphics and coordinated collections developed for fashion and lifestyle brands. The work combines trend research, illustration, typography and brand storytelling, with final artwork prepared for printed and embroidered production.
Pink Lily
Apparel Graphic Design
Original apparel graphics developed for seasonal collections of approximately 20 shirt designs. Each collection translated a shared trend direction into a coordinated range of illustration, typography and color concepts. Individual styles offered variety while maintaining a recognizable visual thread across the full assortment. Artwork was developed from moodboards and initial concepts through final production-ready files.
Product photography courtesy of Pink Lily. Apparel graphics designed by Isabel Beeson.
ROLE
Freelance Apparel Graphic Designer
FOCUS
Apparel Graphics · Illustration · Typography · Collection Development · Production Artwork
Inked Brands
Multi-Brand Consumer Product Design
Consumer and lifestyle products developed for a portfolio of brands including 1canoe2, Paper Farm Press, Studio Calico, Pippi Post, Callie Danielle and Heidi Swapp. The work spanned stationery, gifting, apparel, games, puzzles, packaging and digital applications, with each product designed to reflect the individual brand and its customer.
Projects were guided through the full development process—from trend research and early concepts through illustration, surface pattern, production artwork, packaging, sampling and final approval. Select products were carried by Target and other national retailers.
Product photography courtesy of Inked Brands and the respective featured brands. Design contributions by Isabel Beeson are described above.
ROLE
Senior Product Designer and Graphic Artist
FOCUS
Product Development · Collection Design · Surface Pattern · Packaging · Production
Tower Hill Trading Co.
Apparel Graphics and Production
Original printed and embroidered artwork developed across sweatshirts, hoodies, long-sleeve shirts, coordinating sets and accessories for a modern Cape Cod lifestyle brand. Designs combine custom illustration, typography, crests and signature brand motifs, with careful attention to garment color, scale, placement and production method. Each concept was carried from initial creative direction through production-ready artwork, sampling and final product presentation.
ROLE
Founder and Creative Director
FOCUS
Apparel Graphics · Print and Embroidery · Garment Placement · Production Artwork · Creative Direction
Texas True Threads
Women’s Wholesale Apparel Graphics
Original graphic tee designs created for Texas True Threads’ women’s wholesale apparel collections. Working from creative briefs, trend direction and client sketches, I develop each design from initial concept through finished illustration, typography and production-ready artwork. Since 2022, I have provided ongoing freelance design support across a range of seasonal themes, aesthetics and customer needs.
ROLE
Freelance Apparel Graphic Designer
FOCUS
Apparel Graphics · Original Illustration · Typography · Creative Brief Interpretation · Production Artwork
